Due to the task being "design and write an article for a film magazine on the promotion and marketing of a blockbuster movie" I decided to research examples of said articles. I ultimately ended up analysing the articles below.
The colour scheme consists of white, red and blue which are the colours of captain america's clothing and shield. This similarity creates an association with the magazine and the character, and by extension the film.
The text is quite small in comparison to the images and quote, this is done to ensure the text does not take away from the rest of the article yet can still be associated with it. The large 'W' and the beginning of the paragraph draws the reader's attention towards it and lets them know where to begin reading. The images on the article are spread out evenly which aids in increasing the visual appeal, in addition to this the image of Captain America is the largest on the page; this was done to draw attention towards the main character of the film who has a lot of recognition by the film's target demographic. |
Similar to the previous article, the colour scheme of mostly black is directly correlated with the film the article is about.
The quote behind the main image gives the reader an insight into the film and make the text of the article seem more personal and in-turn creates an atmosphere of intimacy. The head-shots of the cast in the bottom right of the magazine grants the reader with a visual representation of the main characters within the film. The main image features the film's main character: Batman. The character's eye-line leads directly towards the bulk of the magazine's text. The reader naturally picks up on and follows this eye-line towards the text, aspects of the article page such as this encourages the reader to actually read the article as opposed to simply glance over it with little regard to it's contents. |
Major Film Studio Companies
There are five major film studio companies which are collectively known as the 'Big Five', these include:
- NBC Universal which was founded in 1912 and is the conglomerate to Universal Pictures.
- Viacom which was founded in 1912 and is the conglomerate to Paramount Pictures.
- Warner Media which was founded in 1923 and is the conglomerate to Warner Bros. Pictures.
- Walt Disney Studios which was founded in 1923 and is the conglomerate to Walt Disney Pictures.
- Sony Pictures which was founded in 1924 and is the conglomerate to Columbia Pictures.
The Film: deadpool
About
Starring
- Directed by Tim Miller.
- Released on the 21st of January 2016.
- The film had an estimated budget of $58 million.
- Opening weekend in the USA - $135,050,000.
- Gross in the USA - $363,070,709.
- Cumulative Worldwide Gross - $783,112,979.
Starring
- Ryan Reynolds - Deadpool / Wade Wilson
- Morena Baccarin - Vanessa
- T.J. Miller - Weasel
- Ed Skrein - Ajax
- Brianna Hildebrand - Negasonic Teenage Warhead
- Stefan Kapicic - Voice of Colossus
Major Film Production Company
One of the main film production companies that produced the film Deadpool is 20th Century Fox who are ultimately owned by the conglomerate Walt Disney Studios.
One of the main film production companies that produced the film Deadpool is 20th Century Fox who are ultimately owned by the conglomerate Walt Disney Studios.
Trailers
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Marketing
Social Media
The Twitter accounts @deadpoolmovie and @vancityreynolds were used as promotional tools to create anticipation for the film’s upcoming release. #12DaysOfDeadpool Between the 14th and 25th of december, as part of the advertising campaign, a new promotional item was released each day. On christmas day, the second full-length trailer was released to the public. Each promotional item was extremely humorous and an excellent method of creating hype for the upcoming film. |
Annotated Script
As part of the film’s marketing script a section of the script annotated by the character Deadpool himself was released on Twitter by the account @deadpoolmovie to build up hype and anticipation for the film’s release. This is a unique method of advertising and due to the crude language and drawings, will naturally appeal to a younger audience. Billboards Reverting back to a more old-school form of advertising, billboards were used to generate hype for the upcoming Deadpool film. This billboard has the word ‘Deadpool’ written out in a creative manner with the use of emojis; beneath it is the date of the film’s release. The use of emojis appeals to a younger audience which is the films target demographic. |
Marketing via Betty White
The marketing team for the film took an interesting approach by hiring actress Betty White who is most renown for her role in ‘The Golden Girls’ to give her opinion on the film. The review begins in a calm and passive manner, however her language and mannerisms abruptly change; this appeals more to the target audience of the film. |
Teaser Trailer
This is the teaser trailer released in August 2015 to generate excitement for the film’s release without spoiling any of the contents such as plot and characters. In the video the main character ‘Deadpool’ speaks directly to the camera and therefore the audience - direct mode of address. |
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How Deadpool Spent Halloween
This comedic video conveys the Deadpool's dislike for the X-Men franchise (due to the character’s poor portrayal by (at the time) 20th Century Fox) and relates directly towards the other characters within the film such as Colossus. This is an attempt to generate anticipation for the upcoming film in a comedic and entertaining manner; due to the video being posted on YouTube it is a free source of advertising and is easily accessible to the film’s target audience.
This comedic video conveys the Deadpool's dislike for the X-Men franchise (due to the character’s poor portrayal by (at the time) 20th Century Fox) and relates directly towards the other characters within the film such as Colossus. This is an attempt to generate anticipation for the upcoming film in a comedic and entertaining manner; due to the video being posted on YouTube it is a free source of advertising and is easily accessible to the film’s target audience.
Cross Media Convergence - YouTube
To build further hype for the film’s release, Ryan Reynolds, both in and out of character, was featured in a YouTube channel JoBlo Movie Trailers' video. This ensures news of the film’s release date is provided to a wider audience and in-turn increase the number of people excited and talking about the film. |
Cross Media Convergence - Television
Ryan Reynolds appeared both in and out of character on the television show CONAN. This would engage with the show’s audience of adults and therefore engage with an alternative audience than those within YouTube and social media such as Twitter. |
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Regional Marketing
This example of the films advertising is specifically targeted towards Australians due to the somewhat relatable humour, for example the stereotypical dislike of the neighbouring country New Zealand. This increases the film’s fan base and number of people talking about the film around the world.
This example of the films advertising is specifically targeted towards Australians due to the somewhat relatable humour, for example the stereotypical dislike of the neighbouring country New Zealand. This increases the film’s fan base and number of people talking about the film around the world.